• Robert WorcesterEmail author


Looking back to our Introduction in the first of this series, Political Communications: The General Election Campaign of 1979, my then co-editor Martin Harrop and I made the point that, while the esteemed “British General Election” books starting in 1945 led for 15 elections by David Butler, did include chapters by Jay Blumler and others looking at broadcasting, Colin Seymour-Ure and others about the press and Mark Abrams, Dick Leonard, Ivor Crewe and Richard Rose on the polling, we took the view that “scant attention was paid to political communications, to the active dialogue between the elected and the elector, the politicians and the demos, all linked to communications” (Worcester and Harrop, 1982) (Fig. 1.1).


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  1. Hill, T. M. (2015). Knock, knock. Who’s there? Errors in predicting the UK election. Significance Magazine, Royal Statistical Society, 12, 10–14.Google Scholar
  2. Worcester, R., & Harrop, M. (Eds.). (1982). Political communications: The general election campaign of 1979. London: George Allen & Unwin.Google Scholar
  3. Worcester, R., Mortimore, R., Baines, P., & Gill, M. (2016). Explaining Cameron’s comeback. London: IndieBooks.Google Scholar

Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Ipsos MORIKentUK

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