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Shifting Paradigms and Conceptual Frameworks for Automated Driving

  • Patrice ReilhacEmail author
  • Nick Millett
  • Katharina HottelartEmail author
Chapter
Part of the Lecture Notes in Mobility book series (LNMOB)

Abstract

This article takes seriously how discourses of automated driving shape the world we are designing and the public’s perception of it. The metaphors which organize our thought and scaffold our conceptual frameworks betray our point of view: legacy, engineering-based or user-centered. Valeo’s Intuitive Driving strategy centers on the user experience and therefore on the evolving relationship between user and technology. Relationships are built on trust. Automated Driving involves an evolution of agency in a high stakes context with new implications for trust generation. It also entails a shift which has a huge impact both on industry and user: from horsepower to data-power. This shift fundamentally alters the nature of the relationship between human and vehicle. In the design of this relationship anthropomorphism is a central issue. Building a trusting human-machine relationship in automated driving inevitably means dealing with social robotics and affective computing where anthropomorphism in technology has been explored for many years. But the specificity of the automatic driving moment must be attended to: this is the only robot with an interior private mobile space. This new being will need a specific behavior designed for it, and already, a new discourse to speak of it.

Keywords

Intuitive Intuitive driving Driving automation Human robot relation-ship 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Valeo Schalter und Sensoren GmbHBietigheim-BissingenGermany
  2. 2.NMA Branding and Management ConsultancyParisFrance

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