Abstract
This chapter introduces the book’s multipronged, arts-based case study, focusing on how the identity of a place is constructed and contested in the face of environmental concerns around fossil-fuel extraction in a globalized, visual society. It examines the rising, international public-relations war over Alberta’s environmental stewardship of the world’s third-largest source of oil and its largest source of synthetic oil, the bituminous (‘tar’/‘oil’) sands. As a symbolic epicentre of the rising clash between the economic-development imperatives of extractive capitalism and its unsustainable costs, the project epitomizes what the Canadian theorist, Harold Innis, described as a struggle for balance between societies whose values are based on opposing axes of time and space. The chapter concludes with notes on the theory and research methods grounding this work.
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Takach, G. (2016). A Line in the Bit-Sands. In: Scripting the Environment. Palgrave Studies in Media and Environmental Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-40433-2_2
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