Cultural Ergonomics Beyond Culture - The Collector as Consumer in Cultural Product Design

  • John Kreifeldt
  • Yuma Taru
  • Ming-Xean Sun
  • Rungtai LinEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9741)


The purpose of this study is to explore the meaning of cultural objects and to extract their cultural features from Taiwan’s aboriginal culture. This paper attempts to illustrate how by enhancing the original meaning and images of Taiwan aboriginal culture features and by taking advantage of new production technology, they may be transformed into modern products and so fulfill the needs of the contemporary consumer market. The gungu, literally “weaving box”, in the Atayal aboriginal language, was chosen as the cultural object for this study. The paper focuses on and analyzes the weaving box’s appearance, usability, cultural meaning, operational interface, and the scenario in which it is used. Then, this article intends to create an interface for examining the way designers communicate across cultures as well as the interwoven experience of design and culture in the design process.


Cultural ergonomics Weaving box Cross cultural design Taiwan aboriginal culture 



The authors gratefully acknowledge the support for this research provided by the Ministry of Science and Technology, Taiwan under Grants 103-2221-E-144-001-MY2 and 103-2410-H-144-003-MY2. The authors also wish to thank those who contributed to the research.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • John Kreifeldt
    • 1
  • Yuma Taru
    • 2
  • Ming-Xean Sun
    • 3
  • Rungtai Lin
    • 2
    Email author
  1. 1.Tufts UniversityMedfordUSA
  2. 2.Graduate School of Creative Industry DesignNational Taiwan University of ArtsTaipeiTaiwan
  3. 3.Institute of Applied ArtsNational Chiao Tung UniversityHsinchuTaiwan

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