Influence of Media Forms on Painting Appreciation Experiences
This study mainly investigates the influence of different media presentation forms on viewers’ perception, preference, and viewing time. This study enrolled 15 male and 15 female subjects to participate in the experiment. The independent variables included gender (male and female) and media forms of paintings. The media forms included four factors: original paintings, planar presentation of paintings, screen presentation of paintings, and picture book of paintings. The experimental results showed that, the gender factor did not have significant influence on all the measurement variables. Media forms had significant influence on 4 indices; “viewing paintings arbitrarily,” “paintings reflected a sense of value,” “preference for paintings,” and “viewing time” (p < 0.05). According to the research results of this study, the sense of value reflected by original paintings was the highest, and they were most preferred by viewers. It is advised to provide proper painting titles and good viewing environment during exhibition of paintings to help viewers develop pleasant emotions and further increase their preference for paintings.
KeywordsPainting Media forms Viewing time Preference
The authors gratefully acknowledge the support for this research provided by the Ministry of Science and Technology, Taiwan under Grants MOST-103-2410-H-144 -003 -MY2. The authors also wish to thank those who contributed to the research.
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