Advertisement

The Effect of the Transition Design of Artwork to the Purchasing Demand - A Case Study of Apparel Design

  • Chi-Ying HungEmail author
  • Chung-Liang Chen
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9741)

Abstract

Under the standard of mass production, how to apply different elements to the apparel in customized space is an issue concerned by the designer. The energy from the artist is inexhaustible. If it can be extended to apply to the apparel, such policy selection shall create the demand of customers. The purpose of this study is to evaluate and compare the effect of the transition design of artwork to the purchasing demand of the customers. There were thirteen apparels chosen and divided into three groups. Except for the art group, which was the test group for the artwork conversion, pop group and memorial group were selected for comparison. From the result of the study, we found that the elements coming from the artwork and converted the design on to the T-shirt having higher demand evaluation in “Artistic atmosphere”, “cultural connotation”, and “special design”. The conclusion was that art group implied more proportion in the demand factor of “souvenir”. In contrast, the basic demand factors such as “figure modification” and “product price” obtained lower evaluation levels. At last, this study offers four proposals including price-oriented mode of production, functional fabrics material value added, joint brand marketing planning and cross-border cooperation in apparel design, and wishes to popularize the art of living through apparel.

Keywords

Artwork transition design mode Apparel design Souvenir Purchasing demand 

References

  1. Chen, W.L., Chen, T.H.: A study on the customer requirement impact factors of apparel design. J. Des. Sci. 14(1), 1–22 (2011)Google Scholar
  2. Gordon, B.: The souvenir: messenger of the extra ordinary. J. Popular Cult. 20(3), 135–146 (1986)CrossRefGoogle Scholar
  3. Hsiao, M.L.: Apparel industry. Fashion design. Shih Chien University, Taipei (1988)Google Scholar
  4. Hsieh, M.H., Guan, S.S.: Applying “Associative forced relationship of formative elements” in artistic commodities design. J. Des. 16(4), 57–73 (2011)Google Scholar
  5. Hsu, C.H.: Construction of cultural and creative products design patterns. Graduate School of Creative Industry Design, National Taiwan University of Arts, Taipei (2014)Google Scholar
  6. Huang, C.Y.: The relationships among cultural tourism authenticity, experiential value, and place attachment – a case study of Lukang old street. Shih Hsin University. Taipei (2014)Google Scholar
  7. Le, Y.Y.: The total quality control system for the apparel industry. China Textile Testing & Research Center, Taipei (1997)Google Scholar
  8. Lin, C.L., Chen, S.J., Hsiao, W.H., Lin, R.: Cultural ergonomics in interactional and experiential design: conceptual framework and case study of the Taiwanese twin cup. Appl. Ergonomics 52, 242–252 (2016)CrossRefGoogle Scholar
  9. Lin, C.H.: Innovational model of fashion design from the viewpoint of aesthetic economic. Taiwan Text. Res. J. 2009(19), 27–41 (2009)Google Scholar
  10. Lin, R., Lin, H.M.: Experience sharing, Taipei (2015)Google Scholar
  11. Lin, R., Kreifeldt, J.G.: Do not touch: the conversation between technology and humart, Taipei (2014)Google Scholar
  12. Littrell, M.A., Anderson, L.F., Brown, P.J.: What makes a craft souvenir authentic? Ann. Tourism Res. 20(1), 197–215 (1993)CrossRefGoogle Scholar
  13. Lu, T.C.: Research into the Chinese character and its application-within contemporary fashion design. Des. J. Shih Chien Univ. 5, 90–103 (2011)Google Scholar
  14. Yair, K., Press, M., Tomes, A.: Crafting competitive advantage: crafts knowledge as a strategic resource. Des. Stud. 22(4), 377–394 (2001)CrossRefGoogle Scholar
  15. Yeh, M.L., Lin, B.H., Hsu, C.H.: Cultural and creative design and application in poetry form and spirit transformation. J. Des. 16(4), 91–105 (2011)Google Scholar
  16. Yeh, M.L.: Creative design applications for poetry culture. Graduate School of Creative Industry Design. National Taiwan University of Arts, Taipei (2014)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsBan Ciao CityTaiwan

Personalised recommendations