The Effect of the Transition Design of Artwork to the Purchasing Demand - A Case Study of Apparel Design

  • Chi-Ying HungEmail author
  • Chung-Liang Chen
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9741)


Under the standard of mass production, how to apply different elements to the apparel in customized space is an issue concerned by the designer. The energy from the artist is inexhaustible. If it can be extended to apply to the apparel, such policy selection shall create the demand of customers. The purpose of this study is to evaluate and compare the effect of the transition design of artwork to the purchasing demand of the customers. There were thirteen apparels chosen and divided into three groups. Except for the art group, which was the test group for the artwork conversion, pop group and memorial group were selected for comparison. From the result of the study, we found that the elements coming from the artwork and converted the design on to the T-shirt having higher demand evaluation in “Artistic atmosphere”, “cultural connotation”, and “special design”. The conclusion was that art group implied more proportion in the demand factor of “souvenir”. In contrast, the basic demand factors such as “figure modification” and “product price” obtained lower evaluation levels. At last, this study offers four proposals including price-oriented mode of production, functional fabrics material value added, joint brand marketing planning and cross-border cooperation in apparel design, and wishes to popularize the art of living through apparel.


Artwork transition design mode Apparel design Souvenir Purchasing demand 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsBan Ciao CityTaiwan

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