QUALIA into the Fashion Show Case Analysis

  • Shu Hui HuangEmail author
  • Ming Chw Wei
  • Tzu Chiang Chang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9741)


“A sense of qualia experience” provides an emotional quality by a well-designed strategy to amuse the Target Audience (TA). Nowadays, the fashion industry supplies its TA with high value-added experiences that include a variety of sensitivity, touching, and qualia, into their daily lives. The purpose of this research is to explore the exhibition design of fashion industry activity applied by differentiation and specialization through five aspects of QUALIA, including attractiveness, beauty, creativity, delicacy, and engineering, for future references. Based on the analysis of the data research, the audience has shown internalization of the culture and creativity through building an atmosphere, storytelling, perceptual-space creating, and visual-experiences, shaping from curatorial design of fashion show industry.


Qualia Fashion show S-O-R model Cultural creativity 



The authors would like to express their sincere gratitude to the KERAIA International Development Co. Ltd. and Taiwan Textile Federation for this study. We would also like to thank anonymous reviewers and the editor for their comments.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Shu Hui Huang
    • 1
    Email author
  • Ming Chw Wei
    • 1
  • Tzu Chiang Chang
    • 1
  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsNew Taipei CityTaiwan

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