Exploring the Next Generation of Older Gamers: Middle-Aged Gamers

  • Julie A. BrownEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9755)


In recent years, much attention has been drawn to the burgeoning market of older gamers. As such, a greater base of knowledge has been amassed from studies that assess the characteristics of this active gamer population. Yet, not much is known about today’s Middle-Aged Gamers, the next generation of older gamers. Using grounded theory methodology and a life course perspective, the interview responses of 56 gamers – 30 Older Gamers (age 60 to 77) and 26 Middle-Aged Gamers (age 43 to 59) – were coded and examined with an eye for recognizing generational characteristics. This resulted in the identification of three distinct themes: game preferences, platform used, and anticipated future gameplay. The findings demonstrate that it cannot be assuming that the Middle-Aged Gamers will, in time, be like today’s Older Gamers. Rather, they exhibit qualities that will reshape scholars’ and game developers’ notions of gameplay in old age.


Middle-Aged Gamers Older gamers Audience study Digital game design Life course Play 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Ohio UniversityAthensUSA

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