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Global Private Label Convergence: Fact or Fiction?

  • Katrijn GielensEmail author
  • Marnik G. Dekimpe
  • Anirban Mukherjee
  • Kapil Tuli
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.

Keywords

Private labels Convergence models International marketing 

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Katrijn Gielens
    • 1
    Email author
  • Marnik G. Dekimpe
    • 2
    • 3
  • Anirban Mukherjee
    • 4
  • Kapil Tuli
    • 4
  1. 1.University of North Carolina at Chapel HillChapel HillUSA
  2. 2.Tilburg UniversityTilburgThe Netherlands
  3. 3.Catholic University LeuvenLeuvenBelgium
  4. 4.Singapore Management UniversitySingaporeSingapore

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