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Determinants of Consumer Evaluations for Private Label Brands

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Advances in National Brand and Private Label Marketing

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

This research aims to investigate the integrating effects of product characteristics, consumer characteristics, and store characteristics on consumer evaluations of private label brands (PLB). The results show that category risk and its antecedents negatively affect purchase intention of PLB. Quality variance and manufacturing difficulty affect perceived quality of PLB. Extrinsic cue reliance negatively affect purchase intention of PLB. Category risk attenuates the positive effect of price consciousness on purchase intention of PLB.

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Notes

  1. 1.

    Remark: Academic references and survey items are available upon request.

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Author information

Authors and Affiliations

  1. Aletheia University, New Taipei City, Taiwan

    Paul C. S. Wu

Authors
  1. Paul C. S. Wu
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Correspondence to Paul C. S. Wu .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  2. Department of Economics and Business, University of Almería, Almería, Spain

    Juan Carlos Gázquez-Abad

  3. Department of Marketing, Tilberg University, LE Tilburg, The Netherlands

    Els Gijsbrecht

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Wu, P.C.S. (2016). Determinants of Consumer Evaluations for Private Label Brands. In: Martínez-López, F., Gázquez-Abad, J., Gijsbrecht, E. (eds) Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-39946-1_1

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