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New Challenges in External Environment and Business Strategy: The Case of Siberian Companies

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Book cover Financial Environment and Business Development

Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 4))

Abstract

The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.

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Author information

Authors and Affiliations

  1. Institute of Economics and Industrial Engineering SB RAS, Novosibirsk State University, Novosibirsk, Russia

    Svetlana Kuznetsova & Vera Markova

Authors
  1. Svetlana Kuznetsova
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  2. Vera Markova
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Corresponding author

Correspondence to Svetlana Kuznetsova .

Editor information

Editors and Affiliations

  1. Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey

    Mehmet Huseyin Bilgin

  2. MUFG Union Bank, San Francisco, California, USA

    Hakan Danis

  3. Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey

    Ender Demir

  4. Eurasia Business and Economic Society, Fatih Istanbul, Turkey

    Ugur Can

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Kuznetsova, S., Markova, V. (2017). New Challenges in External Environment and Business Strategy: The Case of Siberian Companies. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Financial Environment and Business Development. Eurasian Studies in Business and Economics, vol 4. Springer, Cham. https://doi.org/10.1007/978-3-319-39919-5_33

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