Feasibility and Framing of Interventions Based on Public Support: Leveraging Text Analytics for Policymakers

  • Philippe J. GiabbanelliEmail author
  • Jean Adams
  • Venkata Sai Pillutla
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9742)


Public opinions play an important role in planning policies. A beneficial population intervention may not be publicly acceptable, or policymakers may be over-cautious and believe their constituents do not sufficiently support it. Understanding the feasibility and framing of interventions based on public support is thus an important endeavor for public health. While surveys or qualitative analyses are a typical approach, they can require significant time or manpower. In contrast, algorithms for text analytics are now available that could be readily used by policymakers. As a case study, this paper used the debate that surrounded taxes on sugar sweetened beverages (SSB) in California. Our main contribution lies in detailing the process of automatizing the analysis of public health opinions, particularly using off-the-shelf software that policymakers can use, and exemplify the types of policy questions that can be investigated.


Text Analytic News Article Sugar Sweetened Beverage Sugary Drink Candidate Newspaper 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Philippe J. Giabbanelli
    • 1
    • 2
    Email author
  • Jean Adams
    • 2
  • Venkata Sai Pillutla
    • 1
  1. 1.Department of Computer ScienceNorthern Illinois UniversityDekalbUSA
  2. 2.UKCRC Centre for Diet and Activity Research (CEDAR), MRC Epidemiology UnitUniversity of Cambridge School of Clinical Medicine, Institute of Metabolic ScienceCambridgeUK

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