The Impact of Social Context and Personality Toward the Usage of Stickers in LINE

  • Ya-Chiao ChangEmail author
  • Jiunde Lee
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 9742)


Instant Messenger is a social media which is focused on communication. The aim of system is to enhance relationships of acquaintances. Stickers of Instant Messenger are popular with persons, so there is a big business opportunity in the design market of the stickers. The main findings are as follows: the impact of social context and personality toward the usage of stickers in Instant Messenger are significant. Persons use the most of stickers in chat contexts, and persons use the fewest of stickers in business contexts. Furthermore, high extraversion persons use more stickers than low extraversion persons. In business contexts, high extraversion and low neuroticism persons use more stickers than low extraversion and high neuroticism persons. The most usage of sticker is emotion type, the second are atmosphere and personality type, appearance and story type are used the least.


Extraversion Instant Messenger Neuroticism Personality Sticker Social context 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.National Chiao Tung UniversityHsinchuTaiwan

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