Abstract
Besides the 123 interviews with decision makers: CEOs, managers, coaches and entrepreneurs, and my coaching experience with 165 clients over 5 years, to validate my claims in this book I chose to participate in various coaching courses. I did this to determine what different institutes and schools call coaching and to evaluate their effectiveness. I used the proven method of ‘participant observer’ created by the famous anthropologist Bronislaw Malinowski to discover if there was something more to be learnt in coaching, for example, by adding Hypnotherapy, NLP, Systemic Coaching, and other courses. With full immersion in a number of different courses, I conclude that effective coaching is only possible using a proven methodology and not through subjects that offer ‘coaching’ as a simple additive.
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- 1.
This expression has its origins in anthropology. It was coined by Bronislaw Malinowski.
- 2.
The search was conducted during September 2011.
- 3.
Richard Brander compiled the OED entry defining NLP.
- 4.
Throughout the book I use ‘client’ in place of the usual term ‘coachee’ out of personal preference.
- 5.
I will refrain from naming them as it may be interpreted as an effort to discredit them and that is not the purpose of this book.
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Kohli, A. (2016). Short Survey of Coach Training and Coaching Companies. In: Effective Coaching, and the Fallacy of Sustainable Change. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-39735-1_9
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