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International Conference on Design Science Research in Information System and Technology

DESRIST 2016: Tackling Society's Grand Challenges with Design Science pp 3–18Cite as

Design of an Awareness Smartphone Platform Based on Direct and Indirect Persuasion for Energy Conservation

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9661))

Abstract

Direct and indirect persuasions are well known routes for delivering persuasive messages. However, designing and building IS&T artifacts that deliver a persuasion message indirectly is not explored enough yet. This DSR study reports the design, building and evaluation of an indirect persuasion technology. We focus on energy conservation application. Four principles of direct and indirect persuasive design are presented. In addition, these principles are utilized to design and build two different IS&T artifacts: an e-fotonovela application as an indirect persuasion route and the text messaging system as a direct persuasion route. A field study was conducted to evaluate each route. The immediate route effectiveness was measured by a post-survey. Furthermore, results from a longitudinal survey (after one year) showed that indirect persuasion is better remembered than the direct persuasion. This is a significant finding with important implications.

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Author information

Authors and Affiliations

  1. Innovation Design and Empowerment Applications Lab (IDEA), Center for Information Systems and Technology, Claremont Graduate University, 130 E. 9th Street, Claremont, CA, 91711, USA

    Olayan Alharbi & Samir Chatterjee

Authors
  1. Olayan Alharbi
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  2. Samir Chatterjee
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Corresponding author

Correspondence to Olayan Alharbi .

Editor information

Editors and Affiliations

  1. Memorial University of Newfoundland, St. Johns, Canada

    Jeffrey Parsons

  2. University of Jyväskylöä, Jyväskylä yliopisto, Finland

    Tuure Tuunanen

  3. Curtain University, Bentley, Australia

    John Venable

  4. Innovation Value Institute, Maynooth University, Maynooth, Co., Kildare, Ireland

    Brian Donnellan

  5. School of Computing, Dublin City University, Dublin 9, Ireland

    Markus Helfert

  6. Intel Labs Europe, Leixlip, Ireland

    Jim Kenneally

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© 2016 Springer International Publishing Switzerland

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Alharbi, O., Chatterjee, S. (2016). Design of an Awareness Smartphone Platform Based on Direct and Indirect Persuasion for Energy Conservation. In: Parsons, J., Tuunanen, T., Venable, J., Donnellan, B., Helfert, M., Kenneally, J. (eds) Tackling Society's Grand Challenges with Design Science. DESRIST 2016. Lecture Notes in Computer Science(), vol 9661. Springer, Cham. https://doi.org/10.1007/978-3-319-39294-3_1

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  • DOI: https://doi.org/10.1007/978-3-319-39294-3_1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-39293-6

  • Online ISBN: 978-3-319-39294-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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