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A Definition of Community Crowdsourcing Engagement and Application

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Blurring the Boundaries Through Digital Innovation

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 19))

Abstract

Crowdsourcing refers to the use of technologies to gather the collective effort and wisdom from an undefined group of online users for organizational innovation and/or problem solving. A critical challenge for crowdsourcing users and providers is to engage online participants to make sustained contributions. This research in progress paper proposes a behavioural perspective on the definition and measurement of participant engagement in community crowdsourcing, a crowdsourcing model where all participants can see and react to everyone else ideas. In our research, we propose to conceive participant engagement as a set of engaging behaviours and evaluate it through the magnitude, temporal intensity, diversity, and recency of these behaviours. We illustrate the construct operationalization by the Participant Engagement Index (PEI) that quantifies engaging behaviours in the context of MindMixer, a community crowdsourcing service provider. We further provide an initial illustration of the PEI’s utility through the analysis of field project data from MindMixer. We expect that our study will provide guidance for future research into existing and new practices to study and improve the active and sustained participation of crowds in open collaboration forums.

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Acknowledgments

Funding for this research was provided by the National Science Foundation Grant #1322285.

Author information

Authors and Affiliations

  1. Allrecipes.com, Seattle, WA, USA

    Cuong Nguyen

  2. University of Nebraska at Omaha, Omaha, NE, USA

    Nargess Tahmasbi & Roni Reiter-Palmon

  3. University of South Florida, Tampa, FL, USA

    Triparna de Vreede & Gert-Jan de Vreede

  4. University of Colorado Denver, Denver, CO, USA

    Onook Oh

Authors
  1. Cuong Nguyen
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  2. Nargess Tahmasbi
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  4. Gert-Jan de Vreede
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  5. Onook Oh
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  6. Roni Reiter-Palmon
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Corresponding author

Correspondence to Cuong Nguyen .

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Editors and Affiliations

  1. Department of Management, Sapienza Universitá di Roma, Rome, Italy

    Fabrizio D'Ascenzo

  2. Department of Management and Technology, Bocconi University, Milano, Italy

    Massimo Magni

  3. Department of Human Sciences "R. Massa", University of Milan Bicocca, Milano, Italy

    Alessandra Lazazzara

  4. Faculty of Law, eCampus University, Novedrate, Italy

    Stefano Za

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Nguyen, C., Tahmasbi, N., de Vreede, T., de Vreede, GJ., Oh, O., Reiter-Palmon, R. (2016). A Definition of Community Crowdsourcing Engagement and Application. In: D'Ascenzo, F., Magni, M., Lazazzara, A., Za, S. (eds) Blurring the Boundaries Through Digital Innovation. Lecture Notes in Information Systems and Organisation, vol 19. Springer, Cham. https://doi.org/10.1007/978-3-319-38974-5_22

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