Postmodernist Indicators in the Public Consciousness of Non-western Societies
In postmodernism, the social world consists of local fragments and cultural worlds. Also, it means the plurality of alternatives of development in their uncertainty and many variants. So, postmodernism is connected with the interest in the local, not the universal . The new tendencies in the public consciousness influence the public thought of non-Western countries. However, these forms of expression are caused by the specificity of these societies, in particular the sociocultural ones. The analysis of the postmodernist indicators in public consciousness, which is the initiator of social behaviour, is important owing to the answers to modern challenges caused by the individuality of the sociocultural ground. There are countries in which the non-Western specificity is complicated by a viewpoint of “the East-the West.” It is possible to consider them as countries with synthesised structures; the features characteristic of both those and others are inherent in them, and also assumes the world outlook synthesis. Here, the coexistence of two versions of sociocultural existence (Traditions-Modernity) is observed. The Eurasian countries combine different moral value purposes. Their grounds make the interference and interpenetration of ideas possible. An investigation of the development of public consciousness is important for forecasting the alternative perspectives of each society’s development.
KeywordsPostmodernism Postmodernist indicators Consciousness Non-western societies Azerbaijan Turkey Synthesis Traditions Modernity
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