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Reading Clubs: Current Trends and the Case of Greece

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Strategic Innovative Marketing

Abstract

In this paper, following a general reference to the phenomenon of reading clubs in various space and time frameworks including its contemporary expressions (e.g. online communities), we focus on some special aspects of the phenomenon, such as the semi-public reading practice which is realised in reading clubs and the social and socialising functions they perform. Subsequently, we look into the development of such clubs in Greece and explore the ways in which their institution evolves during recession. We come to the conclusion that reading clubs are both an expression of how the so-called civil society works and also a form of self-organisation within that civil society.

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Correspondence to Georgios Bikos .

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Bikos, G., Papadimitriou, P. (2017). Reading Clubs: Current Trends and the Case of Greece. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_90

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