Abstract
In this paper, there has been an attempt to present the B2C Communication Strategies in Electronic Commerce (e-commerce). The factors of success, as they have emerged from the study of successful e-commerce models until our days, are analyzed. We shall study the interactions between business and customers, by setting variables and by using dynamic simulation models as a key decision tool. Through a thorough study of the interactions between business and customers, and by setting variables and using dynamic simulation models, we wish to demonstrate the need for researching such a matter, in a wide range of factors that affect B2C communication strategies in e-commerce. By using the simulation models, we seek to find the optimum solution, with the ultimate aim of maximizing the wealth of a business.
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Nasiopoulos, D.K., Ioanna, D., Lida, G., Paraskevi, P., Giakomidou, D.S. (2017). Modeling of B2C Communication Strategies in Electronic Commerce. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_64
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DOI: https://doi.org/10.1007/978-3-319-33865-1_64
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