Abstract
In this paper is going to be analyzed the different ways and results an IT company will gave if it would use simulation modeling for product merchandizing through social networks (Liu et al., Internet Research 25(2):300–316, 2015). All over through these years the companies are developing different ways of marketing methods on the Internet so they can sell more and more. In this research paper, is going to be presented the results which an IT company could have if it would changed the traditional way of selling and advertising products by social media marketing. A company that produces IT products is going to advertise and deliver these, through social networks, a daily habit in our lives and our routine (Dunne et al., Journal of Research in Interactive Marketing 4(1):46–58, 2010).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Balmaceda, J. M., Schiaffino, S., & Godoy, D. (2014). How do personality traits affect communication among users in online social networks? Online Information Review, 38 (1), 136–153.
Crumpton, M. A. (2014). Accounting for the cost of social media. The Bottom Line: Managing Library Finances, 27(3), 96–100.
Dunne, A., Lawlor, M. -A., & Rowley, J. (2010). Young people’s use of online social networking sites—A uses and gratifications perspective. Journal of Research in Interactive Marketing, 4(1), 46–58.
Haigh, M. M., Brubaker, P., & Whiteside, E. (2013). Facebook: Examining the information presented and its impact on stakeholders. Corporate Communications: An International Journal, 18(1), 52–69.
Hansson, L., Wrangmo, A., & Søilen, K. S. (2013). Optimal ways for companies to use Facebook as a marketing channel. Journal of Information, Communication and Ethics in Society, 11(2), 112–126.
Kabadayi, S., & Price, K. (2014). Consumer—brand engagement on Facebook: liking and commenting behaviors. Journal of Research in Interactive Marketing, 8(3), 203–223.
Liu, S. -H., Chou, C. H., & Liao, H. -L. (2015). An exploratory study of product placement in social media. Internet Research, 25(2), 300–316.
Pierson, J., & Heyman, R. (2011). Social media and cookies: challenges for online privacy. 13(6), 30–42.
Swani, K., Milne, G., & Brown, B. P. (2013). Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies. Journal of Research in Interactive Marketing, 7(4), 269–262.
Vijayasarathy, L. R. (2002). Product characteristics and internet shopping intentions. Internet Research, 12(5), 411–426.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this paper
Cite this paper
Papadopoulou, T., Nasiopoulos, D.K., Vlachos, D.S. (2017). Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_61
Download citation
DOI: https://doi.org/10.1007/978-3-319-33865-1_61
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-33863-7
Online ISBN: 978-3-319-33865-1
eBook Packages: Business and ManagementBusiness and Management (R0)