Abstract
Social networks are now a crucial part of today’s way of life. Academic conferences is another chapter, that give people the opportunity to explore new ideas and share them with the scientific world. Blending those two factors together in order to achieve a main purpose, could give a remarkable effect. The purpose of this paper is to analyze the promotion process of academic conferences through social media and use simulation models to model that analysis. The reason the paper was created, is to provide this optimal solution to all those seeking how to promote academic conferences effectively through social media. Thorough research through the paper revealed that social media, nowadays used by millions and millions of users can be successfully used to promote academic papers and with great appeal.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Ahlqvist, T., Back, A., Heinonen, S., & Halonen, M. (2010). Road-mapping the societal transformation potential of social media. Foresight, 12(5), 3–26.
Davidson, R., & Rogers, T. (2006). Marketing destinations and venues for conferences, conventions and business events. In A volume in Events Management, Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors, Chapter 12, pp. 246–26.
Deepdyve (2015). Social media and academic conferences. Retrieved 22 Sept 2015 from: https://www.deepdyve.com/search?query=academic+conferences+and+social+media.
Hadley, J., (2002). Some reflections on the conference Community Safety Five Years On—19 March 2002. Safer Communities, 1(1), 22–27.
Kim, J., Lee, C., & Elias, T. (2015). Factors affecting information sharing in social networking sites amongst university students: Application of the knowledge-sharing model to social networking sites. Online Information Review, 39(3), 290–309.
Kuchi, T. (2004). Web of Science. Reference Reviews, 18(3), 9–10.
Lawrence, M., & McCabe, V. (2001). Managing conferences in regional areas: a practical evaluation in conference management. International Journal of Contemporary Hospitality Management, 13(4), 204–207.
Schrecker, D. L. (2008). Using blogs in academic libraries: Versatile information platforms. New Library World, 109(3/4), 117–129.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence and Planning, 32(3), 328–344.
Yang, W. (2015). Analysis of the schematic structure and lexico-grammar of CFPs for academic conferences. English for Specific Purposes, 37, 39–51.
You, W., & Wang, X. (2009). Design, analysis and simulation of an optimal wage contract in firms. Kybernetes, 38(10), 1778–1786.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this paper
Cite this paper
Plikas, J.H., Nasiopoulos, D.K., Sakas, D.P., Vlachos, D.S. (2017). Modeling the Promotion Process of Academic Conferences Through Social Media. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_60
Download citation
DOI: https://doi.org/10.1007/978-3-319-33865-1_60
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-33863-7
Online ISBN: 978-3-319-33865-1
eBook Packages: Business and ManagementBusiness and Management (R0)