Skip to main content

Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling Approach

  • Conference paper
  • First Online:
Strategic Innovative Marketing

Abstract

Electricity is an undisputed factor supporting human development, while further supporting social wellbeing and fostering economic growth of modern societies. Therefore, the electricity market provides a vivid policy-making arena for the EU regulators, where on-going structural reforms are promoted with the aim to encapsulate and accommodate sustainability aspects. Notably, the EU Member States have adopted the strategic roadmap “Europe 2020” toward reducing greenhouse gas emissions and energy consumption by 20 %, and generating 20 % of energy from renewable sources. However, our research highlights that strategies trying to balance sustainable electricity supply with demand often neglect the societal pricing acceptability of the electricity provided to consumers. Thus far, existing literature focuses on electricity pricing policies that fail to capture the dynamics that have to govern realistic pricing schema in the electricity sector. To that end, this study elaborates the system dynamics (SD) methodological approach to embrace the potential dominant factors within a sustainable electricity system. The proposed SD framework could assist public and private stakeholders in determining a rational electricity pricing policy within a sustainability context. Finally, policy-making interventions are discussed in order to provide managerial insights for the decision-makers.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aki, H., Oyama, T., & Tsuji, K. (2000). Analysis on the energy pricing and its reduction effect on environmental impact in urban area including DHC. IEEE Power Engineering Society Winter Meeting, 2, 1097–1102.

    Google Scholar 

  • Anders, G. J., & Rodriguez, C. (2005). Energy price forecasting and bidding strategy in the Ontario power system market. In IEEE Power Tech Conference, June 27–30, Russia, pp. 1–7.

    Google Scholar 

  • Borenstein, S. (2012). The private and public economics of renewable electricity generation. Journal of Economic Perspectives, 26(1), 67–92.

    Article  Google Scholar 

  • Chang, Y., & Li, Y. (2015). Renewable energy and policy options in an integrated ASEAN electricity market: Quantitative assessments and policy implications. Energy Policy, 85, 39–49.

    Article  Google Scholar 

  • EC. (2011a). A Roadmap for moving to a competitive low carbon economy in 2050. COM (2011) 112 final.

    Google Scholar 

  • EC. (2011b). Energy Roadmap 2050. Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, COM (2011) 885 final.

    Google Scholar 

  • Filho, J. C. R., Affonso, C. M., & Oliveira, R. C. L. (2009). Pricing analysis in the Brazilian energy market: A decision tree approach. In IEEE Power Tech Conference (pp. 1–6), June 28–July 02, Bucharest, Romania.

    Google Scholar 

  • Forrester, J. W. (1961). Industrial dynamics. Cambridge, MA, USA: MIT Press.

    Google Scholar 

  • Füss, R., Mahringer, S., & Prokopczuk, M. (2015). Electricity derivatives pricing with forward-looking information. Journal of Economic Dynamics and Control, 58, 34–57.

    Article  Google Scholar 

  • Glover, J. S., & Enz, J. (1996). Pricing the variance of wind energy. In IEEE 39th Midwest Symposium on Circuits and Systems (Vol. 3, pp. 1049–1052).

    Google Scholar 

  • Haghi, H. V., & Tafreshi, S. M. M. (2007). Modeling and forecasting of energy prices using non-stationary Markov models versus stationary hybrid models including a survey of all methods. In IEEE Electrical Power Conference (pp. 429–434), October 25–26, Canada.

    Google Scholar 

  • Hartmann, P., & Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: the roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254–1263.

    Article  Google Scholar 

  • Iskin, I., Daim, T., Kayakutlu, G., & Altuntas, M. (2012). Exploring renewable energy pricing with analytic network process—comparing a developed and a developing economy. Energy Economics, 34(4), 882–891.

    Article  Google Scholar 

  • Kian, A., & Keyhani, A. (2001). Stochastic price modeling of electricity in deregulated energy markets. In 34th Hawaii International Conference on System Sciences (p. 7), January 3–6.

    Google Scholar 

  • Kocaoglu, D. F., Daim, T. U., Alizadeh, Y., Iskin, I. (2011). A hierarchical multi criteria decision model for managing a sustainable energy portfolio. Portland State University Research Institute for Sustainable Energy (Working Paper).

    Google Scholar 

  • Lising, A. J. (2012). Buying down our carbon footprint: An econometric analysis of the impact of green pricing programs on electricity consumption in the US residential sector. Urban Climate, 1, 20–39.

    Article  Google Scholar 

  • Milstein, I., & Tishler, A. (2015). Can price volatility enhance market power? The case of renewable technologies in competitive electricity markets. Resource and Energy Economics, 41, 70–90.

    Article  Google Scholar 

  • Ritter, Á. M., Borchardt, M., Vaccaro, G. L. R., Pereira, G. M., & Almeida, F. (2015). Motivations for promoting the consumption of green products in an emerging country: Exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106, 507–520.

    Article  Google Scholar 

  • Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: a customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39.

    Article  Google Scholar 

  • Sterman, J. D. (2000). Business dynamics: Systems thinking and modeling for a complex world. New York: McGraw-Hill.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Charalampos Tziogas .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing Switzerland

About this paper

Cite this paper

Tziogas, C., Georgiadis, P., Tsolakis, N., Yakinthos, C. (2017). Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling Approach. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_37

Download citation

Publish with us

Policies and ethics