Abstract
While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Butler, P., & Peppard, J. (1998). Consumer purchasing on the internet: Processes and prospects. European Management Journal, 16(5), 600–610.
Chaudhuri, A. (2001). A macro analysis of the relationship of product involvement and information search: The role of risk. Journal of Marketing Theory and Practice.
Darley, W. K., Blankson, C., & Luethge, D. J. (2010). Toward an integrated framework for online consumer behavior and decision making process: A review. Psychology & Marketing, 27(2), 94–116.
Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk—handling activity. Journal of Consumer Research, 21(1), 119–134.
Edelman, D. C. (2010). Branding in the digital age you’ re spending your money in all the wrong places. Harvard Business Review.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Orlando: Dryden Press.
Grant, R., Clarke, R. J., & Kyriazis, E. (2007). A review of factors affecting online consumer search behaviour from an information value perspective. Journal of Marketing Management, 23(5–6), 519–533.
Haubl, G., & Trifts, V. (2000). Consumer decision making in online shopping environments: The effects of interactive decision aids. Marketing Science, 19(1), 4–21.
Klein, L. R. (1998). Evaluating the potential of interactive media through a new lens: Search versus experience goods. Journal of Business Research, 41(3), 195–203.
Prensky, M. (2001). Digital natives, digital immigrants part 1. On the Horizon, 9(5), 1–6.
Ratchford, B., Lee, M., & Talukdar, D. (2003). The impact of the internet on information search for automobiles. Journal of Marketing Research, 40(2), 193–209.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this paper
Cite this paper
Balladares, G., Miralles, F., Kennett, C. (2017). The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_36
Download citation
DOI: https://doi.org/10.1007/978-3-319-33865-1_36
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-33863-7
Online ISBN: 978-3-319-33865-1
eBook Packages: Business and ManagementBusiness and Management (R0)