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Strategic Innovative Marketing pp 253–258Cite as

The Perception of Warning Signs at Different Cultures

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Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

An identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning signs can be optimized in accordance with the perceptions of different consumers in different cultures, they may become more influential and more discouraging. In order to understand the participants’ perceptions, not only their replies on the surveys but also their reaction time to each variable were analyzed.

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Author information

Authors and Affiliations

  1. Department of Marketing Communications, Istanbul Bilgi University, Istanbul, Turkey

    Yener Girisken

  2. Department of Communication Design and Management, Istanbul Bilgi University, Istanbul, Turkey

    E. Eser Telci

  3. Department of Business Administration, Istanbul Bilgi University, Istanbul, Turkey

    Esra Arikan

  4. Department of Marketing, Stathis Kefallonitis, Oswego State University of New York, New York, USA

    Efstathios Kefallonitis

Authors
  1. Yener Girisken
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  2. E. Eser Telci
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  3. Esra Arikan
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  4. Efstathios Kefallonitis
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Corresponding author

Correspondence to Yener Girisken .

Editor information

Editors and Affiliations

  1. Technological Educational Institute of Athens , Egaleo, Greece

    Androniki Kavoura

  2. Dept. of Computer Science & Technology, University of Peloponnese, Tripoli, Greece

    Damianos P. Sakas

  3. Technological Educational Institute of Athens , Egaleo, Greece

    Petros Tomaras

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© 2017 Springer International Publishing Switzerland

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Girisken, Y., Eser Telci, E., Arikan, E., Kefallonitis, E. (2017). The Perception of Warning Signs at Different Cultures. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-33865-1_32

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