Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach

  • Saumya PantEmail author
  • Manisha Pathak-Shelat
  • Aanchal Sharma
  • Pradeep Krishnatray
Part of the Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series book series (GTMCR)


This chapter examines health communication programs in India, using a gender integrative approach. The health sector has retained the attention of policymakers, educationists, and social change leaders alike as a crucial development sector, and it is also one sector where gender is critical. Health communication programs in India have been impacted by both the paradigm changes vis-à-vis development and the changing approaches to communication for development. From big-media based top-down communication programs, there has been a gradual appreciation of local, context based, and participatory communication approaches in the health sector. At the same time, gender has emerged as a key component in debates surrounding development and communication. This chapter will describe how gender is an important category in the design and implementation of health programs in India, where the voices and experiences of women have to be considered while creating these programs.


Communication Program Planning Document Conventional Literacy Gender Sensitivity Health Communication Program 
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Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Saumya Pant
    • 1
    Email author
  • Manisha Pathak-Shelat
    • 2
  • Aanchal Sharma
    • 2
  • Pradeep Krishnatray
    • 3
  1. 1.Visiting Assistant ProfessorSchool of Communication Studies, Ohio UniversityAthensUSA
  2. 2.MICAAhmedabadIndia
  3. 3.Center for Communication Programs, Bloomberg School of Public HealthJohns Hopkins UniversityNew DelhiIndia

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