Abstract
The purpose of this study is to figure out to what extent organizations are implementing the concept of strategic management. The research focus is on the cloud based online accounting market. The importance of this study derives, because there is a positive correlation between the application of strategic management and economical success. As a fundamental model, the approach of strategic management by Hans H. Hinterhuber will be used. To explore the degree of implementation a qualitative content analysis was carried out. Furthermore a tool for evaluation of the implementation was elaborated. The dimension product strategy was added to the underlying approach. Important insights regarding the implementation and the differences between start-ups and longer established organizations derived. The result of this study is that the strategic management is implemented to a mediocre degree. Furthermore, the study shows where the deficits according to the implementation lie.
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Bahlmann, SL., Piazolo, F. (2016). Strategic Management in the Branch of Online Accounting Solution Providers. In: Felderer, M., Piazolo, F., Ortner, W., Brehm, L., Hof, HJ. (eds) Innovations in Enterprise Information Systems Management and Engineering. ERP Future 2015. Lecture Notes in Business Information Processing, vol 245. Springer, Cham. https://doi.org/10.1007/978-3-319-32799-0_7
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