• Kristen ReidEmail author
  • Peter Daly
Part of the Advances in Business Education and Training book series (ABET)


How do we design learning in business and economics education so that students are prepared for the twenty-first century environment? This is not an easy question to answer as simply saying ‘do something innovative’, for doing something innovative most often means stepping down from an increasingly deconstructed ivory tower (Hoffman 2009; O’Hara 2014) into what Iñiguez de Onzoño terms an ‘education and learning hub’ (2011). These hubs innovate all aspects of education: content and curriculum, modalities and formats, networks and learning experiences. It is a reinvention of the learning environment, the content and curriculum we teach, and the expectations and experiences of our students. In is a reinvention of ourselves as teaching professionals that involves reflection on our roles as experts on the world outside the ivory tower. The first part of this book offers four chapters that use a ‘principled reflective practice’ approach (Laurillard 2012, p. 6) to designing higher education for business and economics students.


Pedagogical Design Digital Literacy Ivory Tower Negotiation Skill International Corporate Finance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  3. Iñiguez de Onzoño, S. (2011). The learning curve: How business schools are re-inventing education. London: Palgrave Macmillan.Google Scholar
  4. Laurillard, D. (2012). Teaching as a design science. New York: Taylor & Francis.Google Scholar
  5. O’Hara, C. (2014). Deconstructing the Ivory Tower: Is college really worth the cost? Available via LearnVest. Accessed 4 Jan 2016.

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Undergraduate Business and Professional Development ProgrammeThe Open University Business SchoolBuckinghamshireUK
  2. 2.EDHEC Business SchoolRoubaix Cedex 1France

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