Abstract
The literature on international business (IB) studies relies heavily on concepts from business strategy and makes relatively little use of concepts from economics. This is a mistake. This chapter introduces the concepts used by economists to analyse IB issues. It describes ‘how economists think’ and what they do and explains why their approach is so useful in IB studies.
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Casson, M. (2016). The Relationship Between Economics and International Business Studies. In: The Theory of International Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-32297-1_1
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DOI: https://doi.org/10.1007/978-3-319-32297-1_1
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