Lithuanian Universal Service Provider’s Business Strategy and Problems in Competitiveness

Abstract

Lithuanian transport network is an integral part of the EU and the Baltic Sea Region’s transport system. According to the Lithuanian Department of Statistics, in 2013 transport and communications sector has created 13 % of Lithuanian GDP; in 2009–2012 sector revenue grew almost twice as fast as the Lithuanian economy, achieving a positive export and import balance; thus, the transport sector is one of the most strategically important Lithuanian industries. In order to ensure further growth of the economy, it is important to maintain the current level of infrastructure and efficiently develop transport infrastructure on both national and international levels, considering sustainable development aspects. Sustainable transport system is understood as an effective interaction of social, cultural, economic and ecological aspects. Good communication system ensures close cultural and social ties, increases population mobility, expands international cooperation and tourism, improves business conditions and encourages its development, without causing damage to the environment and humans. Modern communications system policy must be based on a long-term point of view, thus the implementation of 2014–2022 National Transport Development Programme; a lot of attention was paid to global challenges—climate change problems, energy efficiency improvements, mobility demand management and formation of new, sustainable mobility habits (Ministry of Transport and Communications of the Republic of Lithuania 2013). The main strategic direction and strategic goals followed by the Lithuanian Postal Services Provider are consistent with the 2014–2022 Lithuanian Transport Development Programme.