No Innovation Without Quality

Abstract

Like many food and drink companies, Heineken’s top IT priority is to tackle big data. It will form the foundation for all of our digital innovation and support our strategy of developing a deeper understanding of the customer. Heineken is a consumer brand, but its activities are predominantly selling business-to-business, so we have typically been one step removed from the consumer. As a result, it has been difficult to truly understand how, when and where our beers are drunk. But now that is changing.