No Innovation Without Quality

  • Anne Teague
Part of the Management for Professionals book series (MANAGPROF)


Like many food and drink companies, Heineken’s top IT priority is to tackle big data. It will form the foundation for all of our digital innovation and support our strategy of developing a deeper understanding of the customer. Heineken is a consumer brand, but its activities are predominantly selling business-to-business, so we have typically been one step removed from the consumer. As a result, it has been difficult to truly understand how, when and where our beers are drunk. But now that is changing.


Service Level Agreement Business Requirement Business User Entrepreneurial Project Customer Organization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Gartner (2014). Gartner says 4.9 billion connected “things” will be in use in 2015 (Press release). Accessed August 29, 2015, from

Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  • Anne Teague
    • 1
  1. 1.Den HagueNetherlands

Personalised recommendations