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The Cloud in the Driver’s Seat

  • Guido ReinkingEmail author
Chapter
  • 4.2k Downloads
Part of the Management for Professionals book series (MANAGPROF)

Abstract

No other industry is changing as quickly as the auto industry. And nobody—apart from the IT and telecoms sector—is pushing harder toward the cloud. Automobile manufacturers and marketers are under great pressure to become mobility service providers. This change is being driven by trends such as the electrification of the drive train as well as the political and social pressures to make mobility as sustainable as possible. And for some time now, innovation in the industry has not come from the core areas of mechanical engineering, thermodynamics, chemistry or physics, but from electronics and software development. The German auto makers are aware of this. But are they doing anything about it?

Keywords

Business Model Auto Industry Product Lifecycle Management Product Data Management Advanced Driver Assistance System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. “autogramm” guest contribution by Horst Neumann. Accessed October 6, 2015, from http://autogramm.volkswagen.de/11_14/aktuell/aktuell_04.html
  2. Juniper Research (2014, May 27). Connected cars – Telematics at a crossroads. Accessed October 6, 2015, from http://www.juniperresearch.com/whitepaper/connected-cars
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  4. Manager Magazin (2014, December 16). Car wars. Accessed October 6, 2015, from https://heft.manager-magazin.de/digital/#MM/2014/11/129945030
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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  1. 1.Guido Reinking Automotive Press GmbHPöckingGermany

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