The Cloud in the Driver’s Seat

  • Guido ReinkingEmail author
Part of the Management for Professionals book series (MANAGPROF)


No other industry is changing as quickly as the auto industry. And nobody—apart from the IT and telecoms sector—is pushing harder toward the cloud. Automobile manufacturers and marketers are under great pressure to become mobility service providers. This change is being driven by trends such as the electrification of the drive train as well as the political and social pressures to make mobility as sustainable as possible. And for some time now, innovation in the industry has not come from the core areas of mechanical engineering, thermodynamics, chemistry or physics, but from electronics and software development. The German auto makers are aware of this. But are they doing anything about it?


Business Model Auto Industry Product Lifecycle Management Product Data Management Advanced Driver Assistance System 
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Copyright information

© Springer International Publishing Switzerland 2017

Authors and Affiliations

  1. 1.Guido Reinking Automotive Press GmbHPöckingGermany

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