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Villa El Salvador: From a Self-Management Project to Territorial Marketing

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Book cover Learning from the Slums for the Development of Emerging Cities

Part of the book series: GeoJournal Library ((GEJL,volume 119))

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Abstract

Villa El Salvador is situated a few kilometres south of Lima and has more than 445,000 residents. In this respect, it may be called a city, rather than a neighbourhood or a slum. This “pueblo joven”, an expression used to refer to informal settlements in Peru, has become a benchmark for urban self-management from its foundation in the 1970s. In recent years, this early experience was followed by popular participatory systems reinforced with territorial marketing techniques. Despite its international fame, inhabitants of Villa El Salvador still struggle with its peripheral location, lack of basic infrastructure and social issues such as alcoholism and delinquency.

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Notes

  1. 1.

    Expression meaning “young village”, which replaced the traditional name of “barriada” under the leadership of General Velasco Alvarado with the aim of enhancing these suburbs.

  2. 2.

    Sistema Nacional de Apoyo a la Movilización Social, created in June 1971 by the “velasquist” government to promote and support the popular mobilization, and particularly to develop literacy.

  3. 3.

    DESCO (Centro de Estudios y Promoción del Desarrollo) and FOVIDA (Fomento de la Vida) are Peruvian development aid NGOs:

    http://www.desco.org.pe; http://fovida.org.pe

  4. 4.

    FALP is a network of cities created in 2004 to make the voices of local periphery authorities heard, which appeared in line with the FAL (Local Authorities Forum) held annually in the World Social Forum.

  5. 5.

    Cooperation networks between European and Latin American cities funded by the European Community.

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Correspondence to Diana Burgos-Vigna .

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Case Study: Villa El Salvador, Lima, Peru

Case Study: Villa El Salvador, Lima, Peru

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Burgos-Vigna, D. (2016). Villa El Salvador: From a Self-Management Project to Territorial Marketing. In: Bolay, JC., Chenal, J., Pedrazzini, Y. (eds) Learning from the Slums for the Development of Emerging Cities. GeoJournal Library, vol 119. Springer, Cham. https://doi.org/10.1007/978-3-319-31794-6_6

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  • DOI: https://doi.org/10.1007/978-3-319-31794-6_6

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