Introduction: Regulation versus Technology as Tools of Behavior Change

Abstract

In this volume, we attempt to remedy this shortcoming of the nudge literature by comparing and contrasting the two primary tools for behavior change: regulations and technology. As the chapters in this volume discuss, there is a wide array of products on the market that aim to help consumers make better decisions and improve their lives. Financial advisors and personal finance apps help consumers stay on track with their finances. Numerous diets and recently popular wearable technology tools help consumers reduce the negative impacts of excess weight. Similar to policy nudges, these tools increasingly incorporate behavioral insights to become more effective in helping consumers overcome their biased decision-making.