PHABRIKA: Teaching Financial Techniques to Sell Through Serious Game

  • Ari FreundEmail author
  • Pollyana Notargiacomo Mustaro
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 445)


Starting in the 50s, aiming to empower financial executives, the games have evolved to help in-company teaching. The need to empower employees to carry out their tasks and teaches them about the company’s culture has made several corporate universities adopt this methodology. In this context is presented a serious game in order to allow the sales executive to experiences a financially management of a company. It facilitates learning how to sell using financial techniques in a dynamic way. This sales philosophy is a gap in a globalized world where the high added value solution suppliers can differentiate themselves from the competitors. To provide this result phabrika simulate a corporation where the executive go through different management situations in a controlled environment without businesses risk. The game is based on theoretical concepts of games, simulations and accounting, assuming game evolution and corporate universities history. Throughout the game and its conclusion the participants will be able to learn and improve their sales skills.


Phabrika Serious game Financial techniques to sell Business games 


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Universidade Presbiteriana MackenzieSão PauloBrazil

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