Abstract
This study explores how UAE customers view Islamic banks and conventional banks. We investigate whether this image affects customer preference about the type of bank they want to patronize. In the highly competitive UAE market, banking institutions are intensely concerned with customers’ post-purchase behavior. They recognize that merely satisfying customers is not sufficient to retain their loyalty because even satisfied customers may switch to competitors. According to Ekrem et al,1 in the past decade, firm image has been recognized as a strategic tool to strengthen a firm’s competitive position and improve its profitability. But image alone may not be an adequate source of competitive advantage, as customers also want specific products and services. Thus, customers’ image of UAE banks and their services are related to customer preferences.
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Al-Tamimi, H.A.H., Lafi, A.S., Uddin, M.H. (2016). Bank Image in the UAE: Comparing Islamic and Conventional Banks. In: Harrison, T., Ibrahim, E. (eds) Islamic Finance. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-30918-7_4
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DOI: https://doi.org/10.1007/978-3-319-30918-7_4
Publisher Name: Palgrave Macmillan, Cham
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