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Correlation Analysis of Reader’s Demographics and Tweet Credibility Perception

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9626))

Abstract

When searching on Twitter, readers have to determine the credibility level of tweets on their own. Previous work has mostly studied how the text content of tweets influences credibility perception. In this paper, we study reader demographics and information credibility perception on Twitter. We find reader’s educational background and geo-location have significant correlation with credibility perception. Further investigation reveals that combinations of demographic attributes correlating with credibility perception are insignificant. Despite differences in demographics, readers find features regarding topic keyword and the writing style of a tweet to be independently helpful in perceiving tweets’ credibility. While previous studies reported the use of features independently, our result shows that readers use combination of features to help in making credibility perception of tweets.

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Notes

  1. 1.

    http://www.crowdflower.com/.

  2. 2.

    http://whatthetrend.com/ a HootSuite Media company that lists Twitter’s trending topic and explain why it is trending.

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Acknowledgment

This research is partially supported by Universiti Kuala Lumpur (UniKL), Majlis Amanah Rakyat (MARA), and by the ARC Discovery Project DP140102655.

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Correspondence to Shafiza Mohd Shariff .

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Mohd Shariff, S., Sanderson, M., Zhang, X. (2016). Correlation Analysis of Reader’s Demographics and Tweet Credibility Perception. In: Ferro, N., et al. Advances in Information Retrieval. ECIR 2016. Lecture Notes in Computer Science(), vol 9626. Springer, Cham. https://doi.org/10.1007/978-3-319-30671-1_33

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  • DOI: https://doi.org/10.1007/978-3-319-30671-1_33

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-30670-4

  • Online ISBN: 978-3-319-30671-1

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