Abstract
The main objective of this article is to identify the best e-banking websites in Poland from the point of view of an individual customer in the last two years. Using modern IT tools for communications with customers of banking services, banks create competitive advantages as well as opportunities for providing banking services in a way which would be convenient for consumers. After a short introduction the authors define the assumptions for the study. The methodological approach, based on theoretical and empirical study in the field of e-banking, allows them to build the evaluation model for the construction of high quality e-banking website each year. Subsequently, authors carried out multilateral analyses and presented the conclusions of the study. The identified categories are classified into three groups: economic, technological and anti-crisis. The originality of the work comes down to knowledge of the determinants of customer’s quality perception of websites and a starting point for effective quality management of their e-services banking system.
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quotation from a student’s survey (original phrasing): … personally, when selecting banking services, I am more influenced by economic factors than the visualization or the simplicity or complexity of navigation. Visual qualities depend on a personal taste, and I think they should not be a decisive factor in the selection of a financial institution, to which we entrust our own money. With regard to the technical and functional level of the service, it does not determine my choice - especially since the current market seems to have developed a certain standard, below which banks can no longer operate because customers are bound to verify it quickly and leave…
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Chmielarz, W., Zborowski, M. (2016). Comparative Analysis of Electronic Banking Websites in Poland in 2014 and 2015. In: Ziemba, E. (eds) Information Technology for Management. Lecture Notes in Business Information Processing, vol 243. Springer, Cham. https://doi.org/10.1007/978-3-319-30528-8_9
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