The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Networked/Modular/Dynamic Business Model Concept

  • Zvezdan Vukanović
Part of the Media Business and Innovation book series (MEDIA)


In this modern digital world as opposed to the traditional one, translating business strategy into business processes has become much more of a challenge. Business processes are now mainly digitized and ICT enabled. Consequently, today's ICT-based businesses' environment and management are more dynamic, characterized by ongoing fast changes and severe stakeholders' pressure. Therefore, the dynamic BM has risen to prominence as a conceptual and contextual tool of “alignment” to fill the gap between corporate strategy and business processes including their web, Internet, and digital infrastructure, providing crucial harmonization among these organizational layers. A successful business should treat the business strategy, BM, and business processes along with their IS, as a harmonized package. Furthermore, the author argues that the BM is an essential conceptual tool of alignment in digital business. More specifically, it represents an intermediate layer between business strategy and ICT-enabled business processes, fulfilling the missing link created by the complex and digitized environment.


Business Process Business Model Business Strategy Customer Experience Business Model Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Zvezdan Vukanović
    • 1
  1. 1.Faculty of International Economics, Finance and BusinessUDG – University of Donja GoricaPodgoricaMontenegro

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