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A Method to Identify Talented Aspiring Designers in Use of Personas with Personality

  • Conference paper
Evaluation of Novel Approaches to Software Engineering (ENASE 2015)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 599))

Abstract

Personnel engaged in developing applications using User-Centred Design (UCD) techniques need to have special abilities and training to design products that meet the needs of users. Persona, an archetypical user, is used for design of applications. Persona with personality is deemed to better represent a user as personality provides a richer profile and affects the way users interact with technology. This paper presents a novel technique to identify talented aspiring designers in use of persona with personality. We authored four personas with different personality traits. Thirty-three participants completed a spatial ability test, answered personality trait questionnaires and performed a design activity. Our assessment of design artefacts indicate that participants who score high in imagination personality factor and spatial ability tests are talented designers in the use of personas with personality within UCD methodologies. The implication of our study is that the talented designers can be identified and utilised more productively.

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Acknowledgements

We acknowledge the assistance Hien Minh Thi Tran provided and thank COMP255 Software Engineering Semester 2 2013 students and tutors at Macquarie University.

Author information

Authors and Affiliations

  1. Department of Computing, Macquarie University, Sydney, Australia

    Farshid Anvari & Deborah Richards

Authors
  1. Farshid Anvari
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  2. Deborah Richards
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Corresponding author

Correspondence to Farshid Anvari .

Editor information

Editors and Affiliations

  1. Institute of Business Informatics, Wrocław University of Economics, Wrocław, Poland

    Leszek A. Maciaszek

  2. Department of Computing, Macquarie University, Sydney, Australia

    Leszek A. Maciaszek

  3. Institute for Systems and Technologies of Information, Control and Communication (INSTICC), Setúbal, Portugal

    Joaquim Filipe

  4. Department of Systems and Informatics, Instituto Politécnico de Setúbal (IPS), Setúbal, Portugal

    Joaquim Filipe

Appendix I

Appendix I

The following Holistic Persona, Doris, represents an archetypical user of the product or software application which you are designing or recommending to her.

Doris’ grand-parents migrated to Tasmania during the early 1940’s. Her parents are busy in their professional careers. Doris is studying at the University of Tasmania and is midway through her Bachelor of Arts. Since childhood, she has had interest in music and recently learnt to play guitar.

Doris is an outgoing person and likes to meets people. She likes musical concert and attends all musical events in Hobart. After the concerts, she goes out with her friends to local restaurants. She has a large collection of records and enjoys sharing albums with her friends. Doris is an active member of university clubs. Doris has many friends and enjoys their company. She has been a long member of the ‘Assisting Socially Disadvantaged Group’, a volunteer group that help refuges and socially disadvantaged people in Tasmania.

Doris is short sighted and has sensitive skin but she often forgets to take her glasses with her or apply sun-screen lotion when she goes out.

Doris is vocal and enjoys debates. She listens to other people’s point of view and learns from the experience. Doris’ friends feel that Doris is calm, independent and confident. She makes plans for her future and is full of hope. She does not worry if she has to reject requests for help from her friends when she is already committed. She knows her limits. She always meets her commitments with high spirits.

Doris is allergic to peanut but she often forgets to mention this fact while ordering her meals. Doris has read about relationships between height, weight and energy content of various foods.

Doris has realised that she is overweight and wishes to reduce her weight.

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Anvari, F., Richards, D. (2016). A Method to Identify Talented Aspiring Designers in Use of Personas with Personality. In: Maciaszek, L.A., Filipe, J. (eds) Evaluation of Novel Approaches to Software Engineering. ENASE 2015. Communications in Computer and Information Science, vol 599. Springer, Cham. https://doi.org/10.1007/978-3-319-30243-0_3

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  • DOI: https://doi.org/10.1007/978-3-319-30243-0_3

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-30242-3

  • Online ISBN: 978-3-319-30243-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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