Abstract
While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66 % in the first phase of our experiment, the version with the “Ask later” button increased this number by 25 % in the same period.
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Stavova, V., Matyas, V., Malinka, K. (2016). The Challenge of Increasing Safe Response of Antivirus Software Users. In: Kofroň, J., Vojnar, T. (eds) Mathematical and Engineering Methods in Computer Science. MEMICS 2015. Lecture Notes in Computer Science(), vol 9548. Springer, Cham. https://doi.org/10.1007/978-3-319-29817-7_12
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DOI: https://doi.org/10.1007/978-3-319-29817-7_12
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