Skip to main content
SpringerLink
Log in

Impact of Flavor on Electronic Cigarette Marketing in Social Media

  • Conference paper
  • First Online:
Smart Health (ICSH 2015)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9545))

Included in the following conference series:

Abstract

The electronic cigarette (e-cigarette) marketing is unregulated on social media currently. Flavor is one of the potent marketing strategies for e-cigarette manufactures and vendors. In this paper, we investigate the flavor-related e-cigarette marketing and online users’ response to flavor-related e-cigarette marketing in Facebook. We find that the fruit flavor is most frequently promoted on social media e-cigarette marketing with a share of 33.19 %, followed by nut (17.72 %), candy & sweet (9.28 %), alcohol (7.43 %) and menthol (6.75 %). With regard to the users’ response to e-cigarette marketing, 85 % of comments on flavor-related content (FC) happened within 84 h, while it is 243 h for 85 % comments on content unrelated with flavor (named as miscellaneous content, MC). Furthermore, the ratio of positive content to negative content in FC (R FC ) is 1.4857; while R MC is 0.8801. According to this work, we conclude that flavor plays an important role for online e-cigarette marketing with the boosting of user interaction and positive emotion.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    http://www.bestclearomizer.com/ultimate-vaping-glossary/.

  2. 2.

    http://nichehacks.com/buyer-keywords-list/.

  3. 3.

    http://miscellanea.hubpages.com/hub/How-to-Sell-your-Products-with-Buying-Keywords.

  4. 4.

    http://www.missionflavors.com/flavorlist.aspx.

  5. 5.

    http://www.vaporlives.com/eliquid-flavor-categories/.

References

  1. Mclaren, N.: Big survey 2014: initial findings e-liquid. http://vaping.com/data/big-survey-2014-initial-findings-eliquid. Accessed on 2015

  2. CDC. E-cigarette use triples among middle and high school students in just one year. http://www.cdc.gov/media/releases/2015/p0416-e-cigarette-use.html. Accessed on 2015

  3. Farsalinos, K.E., Romagna, G., Tsiapras, D., et al.: Impact of flavour variability on electronic cigarette use experience: an internet survey. Int. J. Env. Res. Public Health 10, 7272–7282 (2013)

    Article  Google Scholar 

  4. Liang, Y., Zheng, X., Zeng, D., et al.: Characterizing social interaction in tobacco-oriented social networks: an empirical analysis. Sci. Rep. 5, 10060 (2015)

    Article  Google Scholar 

  5. Liang, Y., Zhou, X., Zeng, D., et al. An integrated approach of sensing tobacco-oriented activities in online participatory media. IEEE Syst. J. (2014)

    Google Scholar 

Download references

Acknowledgements

This work was supported by the National Natural Science Foundation of China (Grant No. 71472175, 71103180), the National Institutes of Health (NIH) of USA (Grant No.1R01DA037378-02), and the Ministry of Health (Grant No. 2013ZX10004218).

Author information

Authors and Affiliations

  1. School of Computer Science, Northwestern Polytechnical University, Xi’an, China

    Yunji Liang & Xingshe Zhou

  2. Department of Management Information Systems, University of Arizona, Tucson, AZ, USA

    Yunji Liang & Daniel Dajun Zeng

  3. State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences, Beijing, China

    Xiaolong Zheng & Daniel Dajun Zeng

Authors
  1. Yunji Liang
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Xiaolong Zheng
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Daniel Dajun Zeng
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Xingshe Zhou
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Yunji Liang .

Editor information

Editors and Affiliations

  1. Institute of Automation,Bldg.1004, Chinese Academy of Sciences, Beijing, China

    Xiaolong Zheng

  2. University of Arizona, Tucson, Arizona, USA

    Daniel Dajun Zeng

  3. University of Arizona, Phoenix, USA

    Hsinchun Chen

  4. Mayo Clinic, Scottsdale, USA

    Scott J. Leischow

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this paper

Cite this paper

Liang, Y., Zheng, X., Zeng, D.D., Zhou, X. (2016). Impact of Flavor on Electronic Cigarette Marketing in Social Media. In: Zheng, X., Zeng, D., Chen, H., Leischow, S. (eds) Smart Health. ICSH 2015. Lecture Notes in Computer Science(), vol 9545. Springer, Cham. https://doi.org/10.1007/978-3-319-29175-8_26

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-29175-8_26

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-29174-1

  • Online ISBN: 978-3-319-29175-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation