Abstract
The case study presents and evaluates the strategy of the French automobile maker PSA Peugeot Citroën in the Chinese market. Though PSA was one of the pioneers entering the Chinese market, it seemed to barely enjoy a first-mover advantage. As compared to competitors such as GM, the company’s performance decreased under the rapid development of the Chinese automobile market. The case study is mainly based on secondary data acquired from the company’s annual report, industry reviews, and analysis, and online articles.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
21 CBH. (2013a). The confusing differentiation strategy of PSA. Accessed July 29, 2013, from http://auto.21cbh.com/HTML/2013-4-1/3MNDgyXzY1MTk3MQ.html
21 CBH. (2013b). Dilemma of PSA entering the Chinese middle and high-end market. Accessed July 29, 2013, from http://auto.21cbh.com/HTML/2013-3-19/xMNDgyXzY0MjYxMw.html
Auto China. (2012a). Citroën DS3: Not acclimatized in Chinese market. Accessed July 29, 2013, from http://auto.china.com.cn/industry/20121025/359278.shtml
Auto China. (2012b). Low sales of Citroën DS: The joint venture stuck into mud. Accessed July 29, 2013, from http://auto.china.com.cn/industry/view/20121031/370038.shtml
Auto China. (2013). How can CAPSA avoid the mistakes of DPCA. Accessed July 29, 2013, from http://auto.china.com.cn/industry/view/20130621/571892.shtml
Bloomberg. (2013). Peugeot sees China turning into biggest market as Europe Weakens. Accessed July 29, 2013, from http://www.bloomberg.com/news/2013-02-25/peugeot-sees-china-turning-into-biggest-market-as-europe-weakens.html
Chang, J. (2013). PSA is cornered. Accessed July 29, 2013, from http://www.talentsmag.com/article.aspx/5359
China Association of Automobile Manufacturers. (CAAM). (2013). PSA’s global sales dropped 9.8 % in the first half year of 2013, but increased 30 % percent in Chinese market. Accessed July 29, 2013, from http://www.caam.org.cn/qiyexinwen/20130710/0805095326.html
Chinese Automobile Industry Association. (CAIA). (2013). Sales data of Dongfeng PSA Peugeot-Citroën in 2012. Accessed July 29, 2013, from http://data.auto.sina.com.cn/xlsjk/brand/134/
Booz & Company, AmCham Shanghai. (2012). China consumer market strategies 2012. Accessed July 29, 2013, from http://www.booz.com/media/uploads/China_Consumer_Market_Strategies_2012_EN.pdf
European Equities. (2013). PSA Peugeot Citroën. Accessed July 29, 2013, from https://europeanequities.nyx.com/en/products/equities/FR0000121501-XPAR/company-information
General Motors. (2012). GM annual report 2011: Vision in motion. Accessed October 14, 2013, from http://www.gm.com/content/dam/gmcom/company/investors/stockholder_information/pdfs/2011_gm_annual_report.pdf
Pearson, D. (2011). Peugeot-Citroen to invest €650 million in Indian Assembly Plant. Accessed July 29, 2013, from http://online.wsj.com/article/SB10001424053111904583204576545512995853954.html
PSA Peugeot-Citroën. (2004). PSA Peugeot-Citroën in China. Accessed July 29, 2013, from http://www.psa-peugeot-ciroen.com/document/presse_dossier/dp%20chine%20avril%202010_final_ANG1272291568.pdf
PSA Peugeot-Citroën. (2012). Sustainable development and annual report 2011. Accessed July 29, 2013, from http://annualreport.psa-peugeot-citroen.com/in-china/
PSA Peugeot-Citroën. (2013a). Sustainable development and annual report 2012. Accessed July 29, 2013, from http://www.psa-peugeot-citroen.com/en/financial-publications?pid=6
PSA Peugeot-Citroën. (2013b). Full year results 2012. Accessed July 29, 2013, from http://www.psa-peugeot-citroen.com/en/financial-publications?pid=6
PSA Peugeot-Citroën. (2013c). Company history. Accessed July 29, 2013, from http://www.psa-peugeot-citroen.com/en/timeline
Wang, A., Liao, W., & Hein, A. (2013). Bigger, better, broader: A perspective on China’s auto market in 2020. Accessed July 29, 2013, from https://jingdaily.com/bigger-better-broader-a-perspective-on-chinas-auto-market-in-2020/#.VrSUDDZ978M
XinHua News. (2013). Competition in Tier 3 and Tier 4 cities. Accessed July 29, 2013, from http://news.xinhuanet.com/auto/2012-12/27/c_124130468.htm
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Appendix
Appendix
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Qin, Z. (2016). Can PSA Peugeot Citroën Succeed in China?. In: Prange, C. (eds) Market Entry in China. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-29139-0_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-29139-0_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-29138-3
Online ISBN: 978-3-319-29139-0
eBook Packages: Business and ManagementBusiness and Management (R0)