This chapter provides an overview of recent research related to online shopping and the conceptual frameworks that have guided that research. Specifically, the chapter addresses research related to Internet access and digital inequality issues. Various online shopping theories and frameworks are introduced; a number of factors influencing consumers’ acceptance of online shopping are also discussed. The chapter also reports on research related to the online shopping process, including online information search, and the online shopping environment, as well as consumer perceptions of privacy and security. Directions for future research are suggested.
KeywordsDiffusion of innovation Digital-inequality Online decision making Online flow experience model Online security and privacy Online shopping environment Technology acceptance model Theory of planned behavior
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