Abstract
The presented chapter contributes to the experimental current of research on privacy. The objective set by the author was to verify a hypothesis concerning the valuation of privacy by respondents and whether it has value for them that can be expressed in financial terms. The research used an experiment conducted at one of Polish shopping centres. According to the research, privacy has its price for people and they are willing to sell it, but the appraisal of this good is non-linear (you can even see the relationship that higher pay for the data causes a greater caution of respondents).
* This study was funded by the National Science Centre (Poland), by the funds assigned on the base of decision number DEC-2012/07/D/HS4/02014
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Acquisti A (2014) The economics and behavioral economics of privacy. In: Lane J et al (eds) Privacy, big data and the public good. University Press, Cambridge
Acquisti A, John LK, Loewenstein G (2013a) What is privacy worth? J Leg Stud 42(2):249–274
Acquisti A, Grossklags J (2005) Privacy and rationality in decision making. IEEE Secur Priv (1): 24–30
Acquisti A, John LK, Loewenstein G (2013b) What is privacy worth? J Leg Stud 42(2):249–274
Beresford AR, Kübler D, Preibusch S (2012) Unwillingness to pay for privacy: a field experiment. Econo Lett 117(1):25–27
Calzolari G, Pavan A (2006) On the optimality of privacy in sequential contracting. J Econ Theor 130(1):168–204
Chellapa R, Sin RG (2005) Personalization versus privacy: an empirical examination of the online consumers’ dilemma. Inform Technol Manag 6(2–3):181–202
Cvrcek D, Kumpost M, Matyas V, and Danezis G (2006) A study on the value of location privacy. Proceedings of workshop on privacy in the electronic society (WPES’06), pp. 109–118
Czajkowski M (2004) Przyczyny powstania dysparytetu WTA-WTP dla dóbr konsumpcyjnych. Ekonomia 11(2004):197–211
Greenstein S, Lerner J, Stern S (2013) Digitization, innovation, and copyright: what is the agenda? Strat Organ 11(1):110–121
Hayek F (1945) The use of knowledge in society. Am Econ Rev 35(4):519–530
Huberman B, Adar E and Fine L (2006) Valuating privacy. Proceedings of the workshop on the economics of information security (WEIS’06), pp. 22–25
Hui KL, Teo HH, Lee TSY (2007) The value of privacy assurance: an exploratory field experiment. MIS Quart 31(1):19–33
Kahneman D, Smith V (2002) Foundations of Behavioral and Experimental Economics. Nobel Prize in Economics Documents, 1.
Malheiros M, Brostoff S, Jennett C, Sasse MA (2013) Would you sell your mother’s data? personal data disclosure in a simulated credit card application. In The Economics of Information Security and Privacy (pp. 237–261). Springer Berlin Heidelberg.
Maslow AH (1943) A theory of human motivation. Psychol Rev 50:370–396
Png IPL (2007) On the value of privacy from telemarketing: evidence from the “Do Not Call” registry. http://ssrn.com/abstract=1000533
Posner RA (1978) The right of privacy. Georgia Law Rev 12(3):393–422
Preibusch S, Kübler D, Beresford AR (2013) Price versus privacy: an experiment into the competitive advantage of collecting less personal information. Electron Commerce Res 13:423–455
Solove DJ (2006) A taxonomy of privacy. Univ Penn Law Rev 154(3):477–564
Spiekermann S, Grossklags J, Berendt B (2001) E-privacy. In: 2nd generation ECommerce: privacy preferences versus actual behavior. Proceedings of the ACM conference on electronic commerce, pp. 38–47
Stigler GJ (1980) An introduction to privacy in economics and politics. J Leg Stud 9:623–44
Tedeschi B (2002) Everybody talks about online privacy, but few do anything about it. New York Times, June 3, Section C, Page 6, Column 1
Thaler R (1980) Toward a positive theory of consumer choice. J Econ Behav Organ 1(1):39–60
Tsai J, Egelman S, Cranor LF, Acquisti A (2011) The effect of online privacy information on purchasing behavior: an experimental study. Inform Syst Res 22(2):254–268
Varian HR (1996) Economic aspects of personal privacy. In: Privacy and self-regulation in the information age, National Telecommunications and Information Administration
Varian HR, Wallenberg F, Woroch G (2005) The demographics of the do-not-call list. IEEE Secur Priv 3(1):34–39
Wathieu L, Friedman A (2005) An empirical approach to understanding privacy valuation. Proceedings of the fourth workshop on the economics of information security (WEIS’05), Cambridge, MA
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this paper
Cite this paper
Poszewiecki, A. (2016). I Will Sell My Private Data: The Results of an Experimental Study on the Valuation of Privacy. In: Nermend, K., Łatuszyńska, M. (eds) Selected Issues in Experimental Economics. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-28419-4_18
Download citation
DOI: https://doi.org/10.1007/978-3-319-28419-4_18
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-28417-0
Online ISBN: 978-3-319-28419-4
eBook Packages: Economics and FinanceEconomics and Finance (R0)