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Intesa Sanpaolo: A Case Study on Reputation Management and Its Relationship to Corporate Social Responsibility

Chapter
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Abstract

This chapter explores and interprets the dynamics and major characteristics of the reputation management process of Intesa Sanpaolo, with a focus on its relationship to corporate social responsibility. The case highlights the role of reputational risk management in banks and offers useful suggestions for putting knowledge into practice.

Keywords

Corporate Social Responsibility Corporate Reputation Global Reporting Initiative Sustainability Report Reputational Risk 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Doxa (2015) Banking Reputation Monitoring. Document not publicly availableGoogle Scholar
  2. GFK Eurisko (2015) Multifinanziaria Retail. Document not publicly availableGoogle Scholar
  3. IPSOS (2014) Osservatorio Immagine Intesa Sanpaolo. Document not publicly availableGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Intesa Sanpaolo – External Relations Department – Researches and SurveysMilanItaly
  2. 2.Intesa Sanpaolo – External Relations Department – Researches and SurveysTurinItaly
  3. 3.University Magna GraeciaCatanzaroItaly

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