Abstract
This chapter explores and interprets the dynamics and major characteristics of the reputation management process of Intesa Sanpaolo, with a focus on its relationship to corporate social responsibility. The case highlights the role of reputational risk management in banks and offers useful suggestions for putting knowledge into practice.
This chapter is the result of a collaboration between the authors. In particular, Paltrinieri and Fraire contributed to paragraphs 1, 2, and 3; Carè contributed to paragraph 4.
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Notes
- 1.
The figures in this paragraph are correct as of 31 December 2014.
- 2.
While this book is under the process of being published, the governance model has been revised in favour of the adoption of the one-tier governance system.
References
Doxa (2015) Banking Reputation Monitoring. Document not publicly available
GFK Eurisko (2015) Multifinanziaria Retail. Document not publicly available
IPSOS (2014) Osservatorio Immagine Intesa Sanpaolo. Document not publicly available
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© 2016 Springer International Publishing Switzerland
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Paltrinieri, C.L., Fraire, D., Carè, R. (2016). Intesa Sanpaolo: A Case Study on Reputation Management and Its Relationship to Corporate Social Responsibility. In: Dell’Atti, S., Trotta, A. (eds) Managing Reputation in The Banking Industry. Springer, Cham. https://doi.org/10.1007/978-3-319-28256-5_7
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DOI: https://doi.org/10.1007/978-3-319-28256-5_7
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-28254-1
Online ISBN: 978-3-319-28256-5
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