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Reputation, Reputational Crisis and Corporate Social Responsibility of Banks: Measurement and Relationships

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Abstract

The chapter focuses on the relationships between corporate reputation and corporate social responsibility. First, the main and most important measurement metrics of corporate reputation are analysed. Second, the focus shifts to CSR and an investigation of the measurement tools most frequently adopted by the scholars. Finally, an interesting analysis on the linkages between reputational crisis and the corporate social responsibility of banks is conducted. In this context, we highlight the role that CSR plays with regard to corporate reputation, the characteristics and the effectiveness conditions for CSR to operate as a reputational driver and, finally, when CSR can resolve the reputational crisis of a bank.

Keywords

Corporate Social Responsibility Corporate Social Responsibility Activity Corporate Reputation Corporate Social Responsibility Practice Ethical Rating 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.University of FoggiaFoggiaItaly
  2. 2.University of Bari “Aldo Moro”BariItaly

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