Abstract
Marketing organisations generally have good information about the demand for various products, their specifications, and trend in prices. They may become desirous of manufacturing these products themselves if they sense a good business opportunity. Manufacturers of chemicals also have their own marketing departments and may think of increasing production capacity of their own plants or diversify to new products since they already have good information about the demand.
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© 2016 Springer International Publishing Switzerland
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Golwalkar, K.R. (2016). Technocommercial Matters. In: Production Management of Chemical Industries. Springer, Cham. https://doi.org/10.1007/978-3-319-28253-4_19
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DOI: https://doi.org/10.1007/978-3-319-28253-4_19
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-28253-4
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