Abstract
The aim of this study is to explore the use of web resources in order to trace the discursive strategies enacted to restore the image of a tourist destination. In particular, we analyze the case of Monterosso, damaged by a flood in 2011. The innovation of this paper consists in a twofold approach: a linguistic approach within the framework of Discourse Analysis, and a sentiment analysis approach realised through tools available on the Internet and specific procedures we have developed in the R environment.
The findings are interesting and encourage to refine our approach in the future.
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Folgieri, R., Bait, M., Carrion, J.P.M. (2016). A Cognitive Linguistic and Sentiment Analysis of Blogs: Monterosso 2011 Flooding. In: Katsoni, V., Stratigea, A. (eds) Tourism and Culture in the Age of Innovation. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-27528-4_34
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DOI: https://doi.org/10.1007/978-3-319-27528-4_34
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