Comparison of the Two Companies’ Staff by the Group Idea-Marathon Training on Creativity and Motivation

Abstract

This paper presents the results of a comparative analysis of different levels of motivation for the R Company staff (R Group) and the P Company staff (P Group) through the 3 month Group Idea-Marathon training (G-IMS) on Creativity. Various observations during the training seminars and the support system show that the R Group was less serious in the course than the P Group. In this paper, the two companies’ group training were analyzed by comparing creativity effects based on their respective motivation. The R Group participants were mainly forced by their department heads to participate in this Idea-Marathon training or just nominated to participate. Many staff of the R Group did not appear at the second or third training workshop within 3 months. They did not fulfill the recommended assignment of thinking and writing in their notebook every day. On the other hand, the P Group participants, however, mainly consisted of staff who voluntarily participated in IMS seminar. All the members of both groups were given the same creativity tests of the Torrance Tests of Creative Thinking (TTCT) as Pretest and Posttest with 3 months training of the G-IMS. The T-test analysis of both group scores for five Norms Reference Measures showed that the P Group improved more than the R Group in creativity while the Mann-Whitney U-test for 13 items Criterion Measures showed that the R Group had more variety of improvement in strength than the P Group. But the two-factor factoral ANOVA analysis between the R and P Groups, and within and Pretest and Posttest show that there were no difference statistically in TTCT main creativity Items. Reviewing the result of ANOVA and ETS score, IMS was found to be effective in improving creativity in the R & P Groups and we noticed that the R Group could be more creative if they had stronger motivation in their self-enlightenment.