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Social Media Policy in Turkish Municipalities: Disparity Between Awareness and Implementation

  • Naci KarkinEmail author
  • Ozer Koseoglu
  • Mehmet Zahid Sobaci
Chapter

Abstract

This chapter aims to analyze the present state of social media policy implementation and evaluation in Turkish municipalities in the Marmara region. We employed a questionnaire form for this purpose. We found that only a ratio of 35.5 % have social media policy. A great majority of respondent municipalities lack a written guide in conducting social media use at institutional level. We do not observe a common policy for personnel education addressing social media use for better personal, or institutional interest, neither do we see a diffusive evaluation of social media use. Thus, we argue that there is an increasing rate of awareness in terms of benefitting from social media use but there is a clear deficiency with regard to implementing and evaluating the social media policy.

Keywords

Social media Social media policy Municipalities Marmara region Turkey 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Naci Karkin
    • 1
    • 2
    Email author
  • Ozer Koseoglu
    • 3
  • Mehmet Zahid Sobaci
    • 4
  1. 1.Pamukkale UniversityDenizliTurkey
  2. 2.Delft University of TechnologyDelftThe Netherlands
  3. 3.Sakarya UniversityAdapazanTurkey
  4. 4.Uludag UniversityBursaTurkey

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